How Gen Z Is Shaping the Future of Media and Entertainment Gen Z is excited about virtual reality, especially for video and online gamesOf all the generations, Gen Z is most likely to embrace virtual reality-based entertainment. About 60% of Gen Z responders said they would likely use VR, with another 22% saying they were neutral about it.Over half (52%) of Gen Z said they expect to use VR to play and watch video and online games in the near future. Another 43% said they would use VR for movies, while 36% said they expect to use the new technology for live events, such as concerts and award shows.Compared to older generations, Gen Z seems to have a much more active perception of how VR can be used. Millennials were essentially split across the board on how they’d most like to use VR, and about half (51%) of Gen X respondents expected to use VR to watch movies or live events. https://www.cognizant.com/perspectives/how-gen-z-is-shaping-the-future-of-media-and-entertainment Share this:TwitterFacebookWhatsAppLinkedInPinterestTumblrMoreTelegramLike this:Like Loading...