For Netflix, India is an extremely crucial market. On his visit to India, CEO Reed Hastings made that loud and clear with his aggressive Rs 3,000 crore investment plan for content. Last year, Netflix announced an exclusive mobile-only Rs 199 plan, the cheapest of all its subscription plans. Since its debut in India, the video streaming platform has been adding to its local language library, the popularity of which has helped it bump up its user base. But, in a highly competitive market like India, coupled with the fact that Netflix is a subscription-based platform (the most expensive in India), the company knows that adding new subscribers is not an easy task. The Rs 5 per month offer is, therefore, an attempt to on board new users who may shy away from the more expensive monthly ones.
