Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed for insights that lead to better decisions and strategic business moves.
#BigData is empowering global behemoths such as @Amazon, @Starbucks & @AmericanExpress understand customer requirements in an effective manner and deliver superior customer experience by strengthening the supply chain networks.
