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For Netflix, India is an extremely crucial market. On his visit to India, CEO Reed Hastings made that loud and clear with his aggressive Rs 3,000 crore investment plan for content. Last year, Netflix announced an exclusive mobile-only Rs 199 plan, the cheapest of all its subscription plans. Since its debut in India, the video streaming platform has been adding to its local language library, the popularity of which has helped it bump up its user base. But, in a highly competitive market like India, coupled with the fact that Netflix is a subscription-based platform (the most expensive in India), the company knows that adding new subscribers is not an easy task. The Rs 5 per month offer is, therefore, an attempt to on board new users who may shy away from the more expensive monthly ones.

HIGHLIGHTS

Satya Nadella addressed a crowd comprising of over 150 CEOs from across the country and spoke about the importance of enterprises building their tech capabilities

Microsoft launched the ‘100X100X100’ program geared towards 100 enterprises and 100 B2B SaaS startups

Under the program, the enterprises will commit $100K each for enterprise-grade solutions from the startups

 ‘100X100X100’ which aims to accelerate the startup ecosystem in India on February 24. The initiative brings together 100 established companies as well as 100 early growth startups or SMBs. Each of these B2B SaaS startups has enterprise-ready solutions to offer and the participating enterprise companies will pledge to spend $100K over the course of 18 months on these solutions. At the launch of this program, over 50 startups were already part of it.